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Blogging for Money:
The Most Certain Way to Profit by Writing Blogs
By Diana Schneidman
The most certain way to profit from blogging is to sell your
freelancing writing services to a business, professional or
association blog.
Businesses are exploring blogging as a way to build personal
relationships with their customers and ultimately, to
contribute to the bottom line, yet many small- to medium-sized
organizations have no staff available to take on this long-
term, time-consuming writing assignment.
Turning to freelance writers is their perfect solution. The
company enjoys all the usual benefits of blogging as well as
the convenience of working with a professional writer. This
results in higher quality and more consistent content than
would result from forcing an employee who is not a writer to
take on this responsibility.
Writers clearly benefit as well since:
There’s no risk. Once you get the assignment and agree on a
fee, that’s it. Payment does not depend on sales, advertising,
Google ranking or other at-risk results that independent
bloggers pray will monetize their personal blogs.
The assignment is long-term. Blogs just keep going and going.
A blog is never “done.” It’s never put to bed till next year
or even till next month.
The work is plentiful. Blogs are typically launched to court
favor from the Google optimization algorithms and to nurture
relationships between the organization and the reader. From
both perspectives, quantity counts.
Yet the system also demands quality. Sometimes quality is
spelled out as Google-pleasing practices. These blogs
structure every entry to place keywords prominently and
otherwise drive search engine traffic. Others are written
to appeal to the actual reader. Some blogs do both.
It’s easy to structure the work for frequent payment,
reducing the risk of being financially short-changed. Simply
specify weekly payment or some other timely interval that
matches up with how often you update the blog.
Once you get in the door, you can expand the assignment by
reworking content into additional formats (called
“multipurposing”) or by adding on additional, unrelated
assignments. For instance, you may suggest that they re-use
blog content in their newsletter—and then offer to write the
rest of the newsletter. Or use blog content and other
information about the company to create a PowerPoint and
speech for use by top executives. Or tailor tweets and
Facebook updates that piggyback on your blog entries. Or
moderate the blog itself, approving reader comments (and
deleting inappropriate ones) and then responding online.
How to land these assignments?
The best way to capture these assignments is also the most
direct way: Track down and pitch the appropriate executive
at the target company. I suggest starting with a phone call
and, ideally, an email as well.
Before you do this you’ll need writing samples similar in
length, tone and perhaps even subject matter to your target
blog. However, there’s no reason to write an entire campaign
until you are sure you have their interest. Your initial
approach may receive no response so it is not necessary to
prepare too extensively in order to make an initial contact.
Writing blogs as a freelancer creates a true win-win. The
client firm benefits from a professionally written blog,
and the writer (you!) enjoys a steady, stimulating assignment.
Ready to land great corporate freelance and consulting clients
quickly? Diana Schneidman mastered the art of winning
interesting assignments as a freelance insurance, asset
management and business writer during periods of
entrepreneurship sandwiched between bouts of corporate
employment. Now she helps other willing-to-try, can-do
people build their own practices at
http://www.StartFreelancingAndConsulting.com
BIO
Diana Schneidman
630.771.9605
E-mail: Diana@StandUp8Times.com
Helping people who want to start making money quickly as a
freelancer or consultant. Visit http://www.StandUp8Times.com
for your free report: Two Secrets to Get Freelance and
Consulting Assignments Quickly and Two Dangerous Questions
Guaranteed to Lock You Up in Analysis-Paralysis Prison
New ebook:
http://www.StartFreelancingAndConsulting.com
How to take control of your life and make great money
quickly as a solopro
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