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Profiting with Corporate Newsletter Production
By Leigh Goodwin
Producing newsletters for companies can be profitable if
you are willing to be organized and enterprising- and of
course you want to help other businesses or individuals
get what they want. You can profit handsomely by helping
businesses strengthen their lines of communication with
their clients.
Finding a group of 20 or more businesses and formatting their
weekly or monthly newsletter can add to your bottom line.
Imagine the money you could make by charging 20 or more
companies $150 to $200 per month to produce their newsletters.
The following outline was instrumental in helping one of
my associates establish a portfolio of clients during college.
She began by setting up an economy website. The first page
described the newsletter writing services. The second page
included an archive of basic newsletter templates.
Steps to take:
1. Decide what packages you will offer clients. Newsletter
packages can be one or more pages. Articles must be tailored
to products and services offered by the company. Packages can
be basic, gold or platinum. A basic outfit might include: A
one page newsletter, a reprint article, and ISSN application.
A gold order might net the buyer: A two page newsletter, their
choice of article and ISSN application. A platinum package can
provide: Three or more pages, two or more highly tailored
articles and ISSN application.
2. Next, find a group of local companies whose product mix
you find interesting and want to serve. All companies are
eligible such as attorneys, CPAs, dentists, auto shops or
any business or individual who wants to maximize communication
with their clients. For company lists do a search in the
Reference USA database at
www.referenceUSA.com which you
can login to free through your library with your card.
3. Next, create a sales letter. If you want tips on
copywriting a good place to start is by reviewing the book,
“How to Write Sales Letters That Sell” by Drayton Bird.
End this step by sending your sales letter to your client
list.
Serving paying clients
1. Once you have clients decide how you will gather
articles. Whether you use reprints for publication or
use them to brainstorm new ideas make use of Internet
article banks. Each reprint article borrowed must
include the original author's name.
2. Customize each newsletter. Customizable information
includes company contact information. A good title will
be one that brands the company’s identity. The best choice
of articles will empower clients and help them solve
problems.
3. Each week or month you will produce and print the
newsletters and deliver them to your clients, unless
your clients want you to mail them to their customers.
In this case you would build postal expenses into your bill.
Whether you decide to manage 5 newsletters or 20 the
profit potential with corporate newsletter production
is high. Using this method to help companies increase
their credibility can gain you a reputation as a reliable
writer, manager and competent organizer.
Further information:
Newsletter Industry offers newsletter-marketing tutorials
and is a good site to help spawn newsletter ideas.
http://www.newsletterindustry.com/
Reprint Articles is one among many good article banks you
can access on the Internet.
www.reprintarticles.com/
BIO: Leigh Goodwin, MBA and freelance journalist, has written
hundreds of articles and reports on various fitness, career and
motivation topics. Has been published in Duck Creek Register,
The Experience Unlimited News (The EU News), The Allies Project,
and currently Mind Body Management. Offers developmental editing
services for books and reports. Leigh has a blog at
http://strategyofmindbodyfitness.blogspot.com and can be
reached by email at leighgoodwin4@aol.com.
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