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Without Boundaries: Selling to International Markets
By Ruth Schiffmann
When it comes to marketing your stories and articles, think
big, break boundaries, market globally. Thought all you had
left to offer were reprint rights? Check again. If you’ve sold
First North American rights, that covers the U.S. and Canada,
but still allows you to sell first rights to other regions.
You can submit to foreign markets buying first British serial
rights, First European rights, First Asian rights, etc. Even
when all your “firsts” have been sold, you still have reprint
rights to offer.
Don’t be intimidated by submitting to foreign markets. Remember,
people are people. No matter where we’re located, we share points
of commonality. Separated by land and sea but connected by shared
beliefs? Many religious publications address issues of the heart
that are universal. By checking out the statement of faith on a
publication’s website you can see whether your beliefs mesh and
whether you should submit or keep searching.
All over the world, children want to be entertained and educated.
Tweak your children’s story for broad appeal, eliminating holiday
references that aren’t common to the country of your chosen market.
Cut regional slang. Then target your audience specifically by
changing character names. While Derek and Donna make for familiar
names in the U.S., they may not sound realistic to an audience in
Australia or Korea. Google “Australian girls’ names” or “Korean
boys’ names.” Similarly, instead of characters who watch football
or play baseball you may appeal to New Zealanders by referencing
rugby instead.
Editors want to see that you’ve done your homework. One Australian
publisher makes that clear in their guidelines: “If you are
submitting from overseas, make sure that the content and language
of your submission has relevance to, and is likely to interest,
children living in Australia. Remember, our seasons are those of
the southern hemisphere, our flora and fauna are different.” If
your effort is apparent, a publisher will likely meet you half way.
I sold a personal experience piece to a teen magazine in Ireland.
After all attempts to make the piece “universal” the contract still
included a note that said, “We may need to change some language
slightly to account for cultural differences.”
Make sure you’ll be paid. If you don’t have a PayPal account, set
one up. It’s quick and easy and cuts out the hassle of making
conversions at the bank or receiving a foreign check that you have
no idea how to cash. PayPal makes the conversions and the money lands
in your account as U.S. currency.
Before you retire your stories to the land of reprints, set your
sights on these markets and give going global a try.
Children
The School Magazine – Countdown, Blast Off, Orbit and Touchdown
Australia
http://www.curriculumsupport.education.nsw.gov.au/services/schoolmagazine/index.htm
Pay Rate: $270/per 1,000 words for prose, $47-$198.00 for poetry
Playtimes
Hong Kong
www.ppp.com.hk/p3_html/products/children/playtimes.html
Pay Rate: Specifics not listed online.
Comet, Explore, Challenge, Green Zone
Australia
http://www.pearsonplaces.com.au/places/magazines_place/teachers_centre.aspx
Pay Rate: $200 for prose, $80-$100 for poetry
Teens
Face Up
Ireland
www.faceup.ie
Pay Rate: Varies
Religious
The Majellan
Australia
www.majellan.org.au
Pay Rate: $50-$80
Damazine
Asia
http://www.damazine.com/info/submissions.htm
Pay Rate: $10 - $25
Special Interests
The Green Parent
UK
http://www.thegreenparent.co.uk/about/contact/
Pay Rate: Varies
The New Writer
UK
http://www.thenewwriter.com/guidelines.htm
Pay Rate: $8 - $65
Freelance Market News
England
http://www.freelancemarketnews.com/Write4Us.html
Pay Rate: $65 - $80
Craft Bits
Australia
http://www.craftbits.com/crafts/submissions
Pay Rate: $25 - $45
BIO
Ruth Schiffmann is a freelance writer living in the U.S. Her
work has appeared or is scheduled to appear in publications
in Ireland, England, Canada and the UK. To read more of her
work, visit www.RuthSchiffmann.com.
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